Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listing.
Employers are looking for people with digital marketing skills to improve their company’s web presence and visibility. This is one of the tech skills in demand for obvious reasons: more site visits mean more conversions, customers, and revenue.
If you’re data-minded, SEO/SEM may be a great fit, since the role involves constant testing, measuring, and experimenting to see what works and make changes based on observations/metrics/KPIs.
Digital marketing is another skill that can benefit you if you decide to start your own business in the future. You can leverage SEO skills to market yourself, find freelancing clients, start a tech/personal blog, and build a brand.
The top five organic search results get over 75% of the clicks.
Only 22% of businesses report being satisfied with their conversion rates.
Web developers who learn SEO/SEM can offer bundled services: not only building the websites, but optimizing and marketing them.
As Givers Academy, we consider offering web and application developers a short course in SEO /SEM Marketing to equip you with skills in digital marketing so that you can favorably rank high in your career.Course begins on 15th September 2019. Applications are live.
Sign up at www.student.giversacademy.com